The Back Her Business fund is currently over-subscribed and we are not accepting any new applications.
We did it
On 17th October 2019 we successfully raised £9,200 with 105 supporters in 21 days

Cru Wines is an independent wine emporium and wine lounge. Our aim is simple - we want to connect you with each other, and with great wines

by Cru Wines - Emporium and Lounge in Bradford On Avon, England, United Kingdom

New stretch target

Kitchen Parties are fun but the real fun begins when you friends arrive. Help us to create the perfect community space to keep the conversation about wine flowing!

The discovery of wine is a journey and it's one that never quite ends.

Imagine the scene.

You are with some great friends. The wine is flowing, there's oodles of cheese & antipasti. The topic of dreams comes up. 

"Should we buy a wine shop?"

"Absolutely NOT"

 We aren't experts. We are just normal people. Who like wine. A lot.

This dream is crazy. Or is it?

It's not about knowing everything. It's about understanding the unique story of every bottle of wine we share; caring about how it is made and what that means to the environment, to the grapes & to us. And importantly, going on a journey of discovery together.

The more we explored the possibility of making our dream a reality, the more we spoke to people, and the more we realised. Wine is a feeling, and it's a feeling we want to nurture at Cru Wines. 

Wine is the "YESSS!" I nailed it. It's the "chink" to your engagement; your wedding toast; the birth of your baby, and at your final swan song. Wine is the sundowner with the hot sun on your face, and with your feet in the cooling sand, it's the comforter to your wintery night in front of the crackling fire with the dog. Wine is there for you when you've had enough... and had too much. It's the perfect night in, and your wing man on a night out. It calms the butterflies in your tummy on your first date, and confidently sits at the table with you for your Sunday Roast. Yes wine can be red, pink and white, and it can be high in acid, tannins, body and price. Whether it's from the best vineyard in Bordeaux, Marlborough or California; it's not just about where it's from, but where it takes you. 

So earlier this year, we took the leap, established Cru Wines, and are busy moving in to 4 Silver Street, Bradford on Avon.            

The property has roots in bringing the community together over a drink. Originally part of a brewery and pub, renovations have begun to bring the shop in line with the modern day wine lover, whilst mindfully preserving the historically beautiful features of the building.

And it's been a real family affair with all hands on deck!

So why are we crowd funding?

The adventure began in a kitchen, sitting around a table, with friends. This is exactly what we have in mind for Cru Wines! The rebirth of a space for the community to connect with each other, and with the wines around a kitchen table. 

And we all know that the best parties start in the kitchen with great friends! So we are very excited about asking you - the fellow dreamer and wine lover - whether you'd join our campaign and invest in one of our rewards to help fund our kitchen project?

So whether you want to enjoy some yummy gooey cheeses, succulent olives, and charcuterie, chill out with friends after work over a bottle (or two), or host your birthday party here, this kitchen will be for you.

Thank you. We look forward to sharing some great wines with you soon!

Connecting you. Great wines. Good times.



This project offers rewards in return for your donation.

£8 or more

Glass of wine and a TUNE!

Come down to the shop and enjoy a large glass of wine - and chill out to your favourite tune! This reward includes 1 x large glass of house wine (red, white or rose), and your favourite song played juke box style through the SONOS. When you claim your reward, we'll also give you a Cru Wines navy blue cotton "where can we take you?" bag

£12 or more

Responsible Table Wine

We love wine, but we REALLY love wine when it is delicious and that little bit more sustainable too. This reward includes 1 x refill of our refillable wine (choose between red, white or rose) and 1 x branded CRU wines bottle. The hardest bit will be choosing which one you'll choose! When you claim your reward, we'll also give you a Cru Wines navy blue cotton "where can we take you?" bag

£15 or more

A little help from my friends

A one-off 10% discount code that can be redeemed any time before the end of the year. Maximum purchase is £250 Free Cru Wines navy blue "where can we take you?" bag included when you redeem your voucher.

£20 or more

12 of 20 claimed

Super Yummy Wine Tasting Voucher

We all have a wine lover friend who is difficult to buy for? So grab a bargain before we open and be one of the first to send a Cru Wines tasting voucher. Vouchers will be valid to book one person on to one of our selected group wine tastings between Jan-June 2020. Dates/Times TBC

£25 or more

I love wine

Mystery bottle of wine, wrapped, packed and good to go in a Cru Wines "where can we take you?" navy blue cotton bag. The perfect present or indulgent addition to your table this evening. Unfortunately this reward is only available for collection due to age verification

£30 or more

27 of 30 claimed

A CHEESEY NIGHT OUT (includes wine....of course!)

For the wine lovers who want to make sure they are one of the first to enjoy a CRU Wines special. This is a limited offer for the first 30 supporters. 1 x 1 litre carafe of house wine (choose between red, white or rose) AND a tasty cheese platter for 2. Includes bread and olives, making this a really yummy night out! YUM YUM YUM! Can be sent as a gift voucher too.

£35 or more

9 of 15 claimed

OPENING NIGHT PARTY additional tickets

DUE TO POPULAR DEMAND we have released 10 more tickets. This ticket is to the very first party of the hottest new Kitchen in town. This one off event* includes a glass of fizz on arrival, a complimentary glass of house wine, as well as yummy sharing boards of meats & cheeses, nibbles and breads. Music, merriment and a goodie bag for every party goer included.

£50 or more

2 of 20 claimed

Treasured supporter

Fancy seeing your name (or your businesses/loved one/or any other name for that matter) on a plaque for the rest of time? As a lasting thank you we'll be erecting our wall of thanks with the names of our treasured supporters on small brass plaques. You'll also receive a Cru Wines brand new "where can we take you" navy blue cotton bag, as well as a one-off 20% discount code that is redeemable any time before the end of 2019 up to £400

£100 or more

2 of 10 claimed

Where can we take you?

Tell us a bit about you, & what you're looking for in your wines and we'll design your very own personalised wine tasting. We hope you'll find our wine stories interesting, & our choices spot on. Includes tasting platter to enjoy, and your favourite bottle of the day to take away in one of our Cru Wines "where can we take you?" navy blue cotton bags.

£300 or more

2 of 5 claimed

Connecting you

What's that you say? A personalised wine tasting for you and your friends*? YES PLEASE! Come thirsty and hungry for this one. Based on what you tell us you and your pals are in to, we'll design a special tasting just for you. We'll also make sure you have plenty of sharing boards with meats and cheese, nibbles and bread to enjoy. *Price includes wine tasting for up to 10 people. You will taste between 6-8 different wines.

£300 or more

0 of 1 claimed

Table service

The kitchen table has been a significant figure in the development of Cru Wines. For this reward, you'll get to name our tasting table! We'll put a brass plaque on the table proudly displaying its new name for everyone to see & refer to. You'll also join the team as part of the team for a wine tasting (to suit your agenda), helping to select the wines and talking about the wines! At the end of the tasting stay - for a night cap with the team.

£1,000 or more

1 of 4 claimed

The ultimate party lock in - exclusive party hire

Treat up to 50 colleagues or friends to the best kitchen party of all? The Kitchen Party lock in! For £20 each - this reward includes exclusive use of the venue*, your choice of 30 bottles of our house fizz, white, rose, or red wine (or a mixture), generous sharing boards of cheese and meat, and plenty of nibbles/bread to absorb the alcohol. You can also pick the play list! *Selected Tue-Thu dates Dec '19 or Thu-Fri dates Jan/Feb '2

£35 or more

35 of 35 claimed


An invitation to the very first party of the hottest new Kitchen in town? This one off event* includes a glass of fizz on arrival, a complimentary glass of house wine, as well as yummy sharing boards of meats & cheeses, nibbles and breads. Music, merriment and a goodie bag for every party goer included. Date TBC - 8th or 9th November

Got an idea like this?

Over £100 million has been raised from our crowd to support the projects they love! Plus tens of millions more unlocked by our partners.